State of Digital Grocery Performance Scorecard: Q3 2024

• Digital grocery sales grew by 3.07% in Q3 2024, driven by increased digital promotions and third-party platform expansion. Instacart led the way with a 2.3% market share increase. While digital basket sizes saw a slight uptick, in-store sales remained steady at 87% of total sales, reflecting strong consumer engagement across channels.

Summary

• $232 billion was the total value of grocery sales in Q3 2024 with a 3.07% uptick in digital sales
• 63% of grocers increased their digital promotions and communications in Q3 2024 and saw a 1.4% increase in average digital basket size
• 14.2% of all digital sales were through third party platforms in Q3 2024, seeing a 2.14% increase in Q3 2024 compared to last year
• Digital grocery sales accounted for 13.2% of total grocery sales year-to-date
• 51% of overall sales came from delivery services, while 49% were through pickup orders
• Larger grocers (> $10 billion in revenue) saw an average digital basket size of $179.3, while smaller grocers (< $1 billion) had an average basket size of $35.4
• 72% of all grocery sales were digitally influenced, meaning shoppers interacted with digital touchpoints before making a purchase, even if it was in-store