Shopper Holiday Outlook: Convenience, Indulgence, & Dietary Diversity

• The report analyzes how shoppers plan to balance convenience, indulgence, and dietary diversity this holiday season.

Summary

This year’s holiday season promises a significant shift in shopper behaviors as many are planning robust grocery spending, favoring both convenience and dietary inclusivity. With inflation steady, grocers will see shoppers embrace a cautious yet celebratory approach. Omnichannel shoppers, particularly larger households, are expected to lead in spending, blending in-store experiences with digital conveniences, especially curbside pickup.

The report provides a comprehensive view of these trends, highlighting the growing popularity of digital channels as a means to ease holiday preparations. With over 61% of shoppers planning to use curbside pickup, the demand for flexibility and speed is stronger than ever. Grocers must take note as more customers lean into digital solutions for the holiday season.