Grocery Doppio’s Market Pulse: 5 Friction Points Stalling Digital Grocery Growth

Customers turn to online shopping for convenience, budgeting, and the ease of comparing products. It’s crucial that consumers can engage with your brand in whichever way they prefer—this flexibility is key to both customer acquisition and long-term loyalty. The recent snapshot from Grocery Doppio highlights the main friction points in the online shopping experience. While the report outlines five distinct challenges, one overriding theme stands out: the urgent need for grocers to align every aspect of their business in the pursuit of the “perfect order.”