2025 Digital Grocery Outlook: Profitability, Fulfillment and Personalization

• Learn how grocers are focusing on rebuilding their digital foundations, and leveraging advanced fulfillment systems and retail media networks to enhance efficiency, drive revenue, and remain competitive in 2025.

Summary

Digital grocery is projected to grow by 9.7% in 2025, yet profitability remains the top challenge for 93% of grocers. This report highlights how grocers address these challenges by prioritizing investments in foundational technologies that enhance operational efficiency and shopper engagement. These investments include advanced fulfillment systems, which streamline operations, and retail media networks, which generate new revenue streams by monetizing digital engagement.

The findings emphasize that rebuilding the digital foundation is essential for grocers looking to thrive in a competitive landscape. By upgrading back-end systems, integrating omnichannel capabilities, and personalizing the shopper journey, grocers can reduce inefficiencies, improve scalability, and deliver superior customer experiences. These strategies position grocers to navigate growing competition while securing long-term profitability.