2024 Digital Grocery: Year in Review

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• Discover what defined grocery trends in 2024. Look at the factors that shaped shopper behavior and explore performance metrics in Grocery Doppio’s detailed report.

Summary

The “2024 Digital Grocery: Year in Review” analyzes the evolving digital grocery landscape, highlighting growth in sales and shifting shopper behaviors. Total grocery sales in 2024 reached $941 billion, a 1.7% increase over 2023, with digital grocery contributing $126 billion (13.4%). While digital growth slowed compared to previous years, larger grocers saw significant gains in basket sizes, with averages reaching $180—a 3.5% increase for large grocers.

The report examines the continued decline of third-party platform sales, which dropped by 10.4% compared to 2023, and the increasing dominance of grocer-owned platform sales, which grew by 7.1%. Shopper consolidation trends became evident, as 67% of shoppers reported spending more with their preferred digital grocer in 2024.

It also explores the impact of shopper behavior shifts, such as the adoption of GLP-1 medications, which led to reductions in grocery spending and changes in category preferences. Healthy categories like lean proteins and meal replacements experienced notable growth, while snacks and sugary beverages saw sharp declines.

Why should you download this report:

• Deeper Insights into Digital Grocery Trends
• Understand How Shoppers Spend
• Impact of GLP-1 Adoption
• Omnichannel Integration