Modern Architecture

Traditional e-commerce platforms are monolithic and can no longer meet the needs of today’s grocers who demand scalability, stability and speed. Wynshop engineers use the most advanced e-commerce technologies and architecture principles available today. Wynshop is microservices based, API-first, cloud-native, and headless, offering unmatched speed, agility, and flexibility. Its modular architecture allows you to capitalize on market opportunities faster and rapidly innovate to meet ever-changing customer demands at a lower total cost of ownership.

Wynshop Applications

Wynshop Commerce is an industry-optimized digital commerce platform for grocers composed of functionally-complete applications integrated into one solution. Wynshop Fulfillment and Wynshop Search can be deployed independently on a standalone basis or as part of the comprehensive end-to-end solution.


Wynshop is built on a cloud-native, microservices-based architecture, enabling the rapid, frequent, and reliable delivery of new features and services for your customers. New functionality can be deployed incrementally without dependencies on other microservices or affecting the stability of the entire application. This makes experimenting low risk and cost-effective, thus fostering continuous innovation.


The flexible, API-driven architecture allows for easy and cost-effective integration with your existing systems and third-party applications without disruption. Hardened, public APIs make the platform infinitely extensible and adaptable to your business needs.

Headless Commerce

By decoupling the front-end (user experience) and back-end (application layer), you can produce shoppable content across any front-end on any device, faster and easier than otherwise possible. Our powerful Content Management System provides unrestricted flexibility and control over your digital storefront(s) without changing any core code or jeopardizing back-end stability.

Artificial Intelligence

Wynshop incorporates artificial intelligence to enhance the digital shopping experience and optimize fulfillment. AI-powered search and product recommendations use historical and real-time data to create hyper-personalized experiences that improve customer loyalty and average order value. Wynshop Fulfillment utilizes machine intelligence to drive picking efficiency, resulting in improved throughput and reduced costs.

Tried and True Technology

We draw on our team’s deep grocery expertise and technical skills to architect capabilities that address the common challenges of grocery retail and deliver a measurable ROI.

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