Wynshop (formerly ThryveAI) began with deep digital expertise and technological innovation in our bones. We quickly saw that retailers in grocery and other dynamic sectors had a very unique set of challenges. These businesses need to support same-day delivery e-commerce, have high SKU counts, complex shopping journeys and fulfillment obstacles beyond what most other digital commerce solutions can handle. What’s more, these sectors were experiencing rapid growth and fierce market competition from deep-pocketed adversaries like Amazon and Walmart. Clearly there was a need for a solution that would let independent grocers keep up with the big-box retailers and mass merchants in the new omni-channel world.
But despite their unique business challenges—or heck, maybe even because of them—we also saw that these retailers were slow to move online. When they did, they often outsourced to third party providers. While maybe that was OK as a short-term solution, it sure had its drawbacks. Those vendors charge significant picking and delivery fees that cut into already-paper-thin margins. They sometimes charge customers higher prices than in-store. Most importantly, they permanently own the online relationships with shoppers and all the data that comes with it! Would those vendors someday become competitors?
But then—not all heroes wear capes. Wynshop spun off from our established parent company, and sprung on the scene with the goal of applying imagination, expertise, and innovation to help these retailers win. But take note—we don’t want to merely help our clients get in the digital retail game. We want them to be wildly successful, even when competing against much larger players, and so we have developed technology that is a full generation ahead of most other solutions in order to catapult our customers ahead of the biggest retailers, not just help them catch up. Wynshop exists to give back grocers and other local store-based retailers complete control of their brands, pricing, order fulfillment, data, shopper relationships, and every facet of their customers’ digital shopping experience. We exist to provide technological advantages that only the biggest players can afford to develop in-house. We are committed to future-proofing our clients’ businesses by always being one step ahead and by facilitating limitless scalability.